Create an elevated visual identity that stands out from a crowd of literal lotuses in the holistic health space and that communicates a holistic approach to mental health.
Cedar & lotus founder, Amber Seater, believes that "you are more than a diagnosis", which should be clearly felt throughout the brand.
Cedar & lotus are located in Missouri, in the US.
Soothing, but lively colours, and organic shapes reflect the brand's focus on the individual and the connection to nature that's part of their unique approach to counselling.
The brand is designed to grow with the practice, which will expand to include counselling, yoga, walks in nature, and other services, as part of a holistic approach to mental health in the future.
All of the brand assets can just as easily be used online, as they can be printed on a wall vinyl, tote bags and invitations.