Web design for London copywriter


The aim was to re-design Becky's website to help her attract more clients that align with her. The new design was to reflect her professionalism, experience, personality and values.

Another project goal was to move her from Wix to Webflow for a better user experience, giving her the confidence to update her portfolio regularly.


Website design
Web development



Typography at the forefront

The title font I chose is a font called "Happy Times at the IKOB New Game Plus Ed", a modernised version of Times New Roman. Happy Times remains somewhat traditional and recognisable, but also has an edgy vibe. It can be found here.

The paragraph font is complementary sans serif that I picked for legibility.

Designing for a lot of text

Becky has a lot of experience and many good projects to showcase, which made it a challenge to come up with a design that would do all of it justice without overwhelming a site visitor with just a wall of text.

The solution was to take inspiration from print publications, and to combine layouts usually seen in newspapers or magazines with ways in which content can be displayed that are unique to the web.

User journey

I aimed to make the user journey through the site as smooth as possible. Everything is laid out to be easy to scan and navigate at a glance.

Becky's experience speaks for itself, so I just had to make sure that a site visitor would be able to find the exact service, portfolio piece, or FAQ answer that they were looking for quickly.

A focus on imagery

In addition to wanting to create a great layout for the copy, it was important to me to communicate Becky's services visually, which I achieved by using mockups and stock photos where appropriate.

Becky's previous website featured imagery that was sometimes only loosely related to the copy and so detracted from the browsing experience, rather than adding to it. I wanted to create a cohesive look to avoid this issue in the re-design.

Natalja did a fantastic job on my website redesign, her approach was a mix of creative and analytical – and she helped me to understand the logic behind her design decisions which really helped with a content-heavy site like mine.

It was a truly collaborative experience from start to finish and I can highly recommend working with her.

Becky Lima-Matthews, Freelance Writer, UK

What Becky said:

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