To Be By Design: coaching


Build a website for business (and life) coach Sandeep Johal. It should match her branding - personable, professional & high-end!


Website design
Website build

Some custom code
Image sourcing
Content Editing


User journey & web design

The main challenge for this project was to summarise and curate all of Sandeep's considerable expertise (20 years) and her offers in a way that would be easy to understand and navigate for visitors to her site.

Emotional connection

As a human-centred business, we decided to introduce Sandeep early on to foster a connection with the potential client.

The photography throughout the site was also chosen to emphasise that face-to-face aspect of her work.

Project outcome

Designing, building and launching a website was an important step in supporting Sandeep as an entrepreneur. To Be By Design can now be discovered in searches and will connect Sandeep to her ideal client, allowing her business to grow.

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Let’s work together

  1. towards your next business goal!
  2. on a collaboration ٩(๑❛ᴗ❛๑)۶
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